The opportunity
Taster is a delivery-first startup restaurant group, serving diners across 7 cities in Europe, including London, Paris and Madrid.
The challenge was to ideate and deliver content for their upcoming brand launch in the UK, focusing on increasing their relevance amongst 18-24s and accelerate conversion. As food enthusiasts, we were most definitely up for the challenge!
Our solution
Strategic Foundations:
Developed content strategies and calendars for five Taster brands, including tone of voice guidelines, talent partnerships, and media strategies to guide customers through the purchasing funnel.High-Impact Partnerships:
Negotiated and executed Taster’s first digital media partnership with Time Out, producing cross-channel content (digital, CRM, social, print) with editorial teams in London and Paris to strengthen brand relevance.Out-of-Home Campaign Execution:
Directed a European-wide digital and print out-of-home campaign, resulting in a 30% uplift in sales and increased brand affinity across key markets.Capitalising on Viral Moments:
To capitalize on the viral release of Netflix’s Squid Game, we launched a gamified social activation offering customers the chance to win the iconic Squid Game cookie with any order over £20 during a two-week period. The promotion was amplified through influencer partnerships with creators like Kate Ovens and The Little London Vegan, driving awareness and engagement across social channels.
This campaign combined strategic planning, creative direction, and partnership management to deliver measurable impact and establish Taster as a dynamic player in the food-tech space.
The results
The campaign didn't just join the conversation; it started it. By leveraging the Redknapps’ chemistry and a divisive "foodie" debate, we achieved a massive uplift in brand sentiment and sales. The strategy proved that even for a 50-year-old icon, a social-first approach can drive modern results.
The campaign won X and FAB Awards (International Food and Beverage Creative Excellence Awards) for its record engagement.
