The opportunity
We co-produced an episode of Amelia's cooking show, featuring Chunkz. The episode was sponsored by my client McDonald's with an aim to increase the brand's relevance and association with youth culture, particularly amongst 18-24 year old.
Amelia is joined in her kitchen by special guest, YouTuber Chunkz, who helped her cook a delicious meal using 5 key ingredients!
Our solution
We co-produced an episode of Amelia's cooking show, featuring Chunkz. The episode was sponsored by my client McDonald's with an aim to increase the brand's relevance and association with youth culture, particularly amongst 18-24 year old.
Amelia is joined in her kitchen by special guest, YouTuber Chunkz, who helped her cook a delicious meal using 5 key ingredients!
The results
The campaign didn't just join the conversation; it started it. By leveraging the Redknapps’ chemistry and a divisive "foodie" debate, we achieved a massive uplift in brand sentiment and sales. The strategy proved that even for a 50-year-old icon, a social-first approach can drive modern results.
The campaign won X and FAB Awards (International Food and Beverage Creative Excellence Awards) for its record engagement.
