Jessica began her career in journalism, writing for The Telegraph and her local paper, Your Brent. It was there that she the developed her passion for people-first content and developed a complusion for telling a great story. Over the next decade, Jessica shifted her focus to helping brands develop attention-grabbing content, serving as an advisor and a driving force behind global campaigns for industry giants including McDonald's Colage and Braun. After many years of frustrations with traditional agency models that separated strategy from creative execution, Jessica started Jalves Consulting to help clients connect with real people.