The opportunity
Our role included:
Copywriting for web: crafting concise, engaging, and informative content.
Content design: structuring information for easy navigation and readability.
User testing & mapping: identifying user needs and optimizing content journeys.
Content auditing: reviewing and refining existing content for consistency and accuracy.
This project combined strategic thinking with hands-on execution to deliver a seamless user experience for a diverse audience seeking vital information and support.
Our solution
Before
After
The results
Improved Traffic Distribution Across the Site
We saw a significant increase in traffic spread across all pages, especially secondary pages, thanks to enhanced navigation. Increases ranged from 5% to over 1000% for previously hard-to-find pages like Our Research and Funding Opportunities.
Balanced Engagement Across Core Content
Traffic is now more evenly distributed across our core content offer, moving beyond reliance on the homepage and a single tool. Highlights include:
Measurement Period
All percentage increases are based on traffic comparisons from January to October 2024 vs. January to October 2025, except for new pages which have no prior baseline.
+213%
Traffic increase for service finder
+246%
Traffic increase for Blocking and Self Exclusion
+241%
Traffic increase for Spot the Signs
